✓ Demo requests more than doubled (48 → 112/month)
✓ Bounce rate down from 64% to 38%
✓ Time on page up 74%, with a clear, credible narrative
Before → after
| Metric | Before | After |
|---|---|---|
| Demo requests | 48/mo | 112/mo |
| Bounce rate | 64% | 38% |
| Avg. time on page | 1:12 | 2:05 |
A B2B software company had a product customers loved, but a website that undersold it. The design was dated, the value proposition was buried in jargon, and visitors left without ever seeing a demo.
The challenge
- A cluttered, decade-old design that didn’t reflect the product’s quality.
- No clear narrative, visitors couldn’t tell what the product did in five seconds.
- Weak calls-to-action and no obvious path to a demo.
- High bounce rate and low time-on-page across the whole site.
What we built
- Brand & narrative rewrote the story around one clear value proposition and a crisp visual system.
- Conversion-focused design rebuilt the homepage and product pages around a single goal: book a demo.
- Social proof added case studies, logos, and metrics front and center to build credibility.
- Performance shipped a fast, static Astro site with clean Core Web Vitals.
- A/B testing ran structured experiments on headlines, CTAs, and layout.
The results
Demo requests more than doubled, from 48 to 112 a month, while bounce rate fell from 64% to 38% and time on page rose 74%. The site now reads like the company it had become, not the one it was.
The takeaway
A redesign is a conversion project, not a decoration project. Clarity and a single call-to-action beat a prettier version of the same confusion.
Stack AstroDesign systemGA4A/B testingJSON-LD
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The new site finally says what we do, and demo requests doubled without spending another dollar on ads.